PUP SHARE MUSIC VIDEO FOR “CONCRETE” ONE YEAR IN THE MAKING & SHARE NEW SONG “IF THIS IS IT”
PUP by Dan Ozzi
PUP is giving fans plenty to celebrate today, unveiling the long-awaited music video for “Concrete” while simultaneously dropping a brand-new song, “If This Is It.” The double release marks another exciting chapter for the Toronto punk favorites, who continue to prove that no one blends chaos, humor, and heart quite like they do.
The year-long wait for the “Concrete” music video was more than worth it. Presented entirely in stop-motion, the brilliantly creative visual finds PUP literally performing the song across the pages of a magazine, jumping between photos, headlines, and layouts with incredible precision. It's one of the most inventive music videos we've seen in a long time, packed with clever details that make it worth watching again and again. Sometimes the simplest ideas are the most brilliant, and PUP absolutely nailed this one.
As if that wasn't enough, PUP have also surprised listeners with “If This Is It,” a brand-new song that showcases another side of the band's ever-evolving sound. While still packed with the razor-sharp hooks, emotional honesty, and infectious punk energy that have become their calling card, the track demonstrates the band's continued willingness to push their songwriting forward without sacrificing the urgency that first won over fans.
Between the year-in-the-making visual for “Concrete” and the arrival of “If This Is It,” it's clear PUP aren't slowing down anytime soon. If these releases are any indication of what's ahead, fans have plenty more to look forward to.
Watch the music video for “Concrete” and stream “If This Is It” now.
TOUR DATES
June 27 - Manchester, UK - Outbreak Fest
June 28 - London, UK - Crystal Palace Park $
June 30 - Paris, FR - Point Ephemere
July 2 - Werchter, BE - Rock Werchter
July 4 - London, UK - Signature Brew Blackhorse Roa
July 5 - Sheffield, UK - Foundry &
July 6 - Brighton, UK - Chalk &
July 8 & 9 - Cheltenham, UK - 2000trees Festival
August 23 - Toronto, ON - RBC Amphitheater %
September 19 - Chicago, IL - Riot Fest
October 4 - Santa Ana, CA - Neverender Festival
October 19 - Wilmington, DE - The Queen +
October 20 - Virginia Beach, VA - Elevation 27 +
October 21 - Asheville, NC - Orange Peel +
October 23-25 - Gainesville, FL - FEST
October 26 - Birmingham, AL - The Saturn +
October 27 - Indianapolis, IN - Hi-Fi Annex +
October 28 - Louisville, KY - Mercury Ballroom +
October 29 - Nashville, TN - Eastside Bowl +
^ support from Gob
$ with The Offspring, Dropkick Murphys, Pennywise, Billy Talent, Destroy Boys & support from Gen and The Degenerates
% Co-headline with Jimmy Eat World, support from Ratboys + support from NOBRO and PONY
