PYNCH PONDERS THE AGE-OLD QUESTION IN A MODERN WORLD WITH “HOW YOU LOVE SOMEONE”

Pynch has done it again. The talented English band from Brixton returns with “How You Love Someone,” a thoughtful and carefully crafted single that blends pop brightness with an indie rock edge. In their own words, it showcases the band’s “more cinematic, introspective side.” At its core, the track examines a relationship that, despite best efforts, was never meant to last.

The lyrics unravel with a kind of quiet honesty, reflecting the way we all replay moments in our heads; dissecting conversations, second-guessing decisions, and trying to piece together why things didn’t work out. That reflective quality makes the song resonate all the more deeply.

The accompanying video enhances that mood, shot against a city backdrop at night and seemingly captured on a vintage Hi8 camera from the ’90s. Its creative mix of formats, grainy textures, dreamy overlays, and nostalgic tones perfectly mirrors the song’s contemplative spirit. Both visually and sonically, “How You Love Someone” feels like drifting through memory: raw, intimate, and achingly human.