GUV SHARE NEW SINGLE AND VIDEO “CHASIN’ LUV” AHEAD OF WARMER THAN GOLD

photo credit: Victoria Prestes

GUV has shared a new single and video, “Chasin’ Luv,” kicking off the new year with a shot of perfectly tuned indie pop. The track is the latest preview of the upcoming album Warmer Than Gold, due out January 30 via Run For Cover Records.

GUV is the long-running, ever-changing project of songwriter Ben Cook, a reliable source of sharp hooks and emotional clarity. Across its many phases, the project has continued to evolve without losing its core, and “Chasin’ Luv” feels like a natural extension of that growth. Bright, immediate, and effortlessly catchy, the song leans fully into Cook’s melodic instincts.

Warmer Than Gold represents an evolution in Cook’s ultra-hooky guitar pop. Earlier singles “Warmer Than Gold” and “Let Your Hands Go” leaned into danceable beats and dreamy guitar textures, while “Chasin’ Luv” brings back plenty of effervescent jangle and scrappy C86 charm. It’s a track that balances movement and melody without sacrificing warmth.

The music video reinforces that feeling by leaning into nostalgia. Shot like a vintage 80s live concert performance, it captures a raw, analog energy that perfectly matches the song’s upbeat immediacy. The lo-fi aesthetic and performance-driven visuals make it feel timeless rather than retro for retro’s sake.

With “Chasin’ Luv,” GUV continues to build momentum toward Warmer Than Gold, setting the tone for a record that promises growth, charm, and undeniable hooks when it arrives on January 30.

Warmer Than Gold track list:
1. Let Your Hands Go
2. Blue Jade
3. Warmer Than Gold
4. Thorns In My Heart
5. Out of This Place
6. Chasin Luv
7. Seaside Story
8. Oscillating
9. Hello Miss Blue
10. Never Should Have Said
11. Crash Down Feeling
12. September Grey