NOELLE SUCKS RETURNS WITH CARBONATED NEW SINGLE “LIFE IS SW33T”

Noelle Sucks belongs in a category of her invention, a crossroads for kids raised on The Postal Service and Owl City who would sneak into hole-in-the-wall venues for a hardcore show by nightfall. Her new single, “Life Is Sw33t,” has the same magic qualities of nostalgic 00s “Fireflies” hits. The combination of electronic elements and live instruments adds depth to the mix.

A friend once asked me to pick a song that sounded “carbonated,” like my favorite Cherry Cola. I would easily categorize “Life Is Sw33t” this way; her vocal range scratches an itch in the brain, and her production choices are crystal clear, establishing balance.

Lyrically, Noelle has improved tenfold since I covered her first release under Graveboy Records, “Ugly Ugly.” She’s mastered the art of a captivating hook, which often serves as the centerpiece of a pop song. She is creating an entirely new subgenre that borrows from plenty of pop elements, though she may not see herself as a pop star in the traditional sense.

These songs translate into live performances incredibly well, allowing modernization to overtake some of the nostalgia. Again, Noelle’s ethos tends to focus on balance in every sense of the word. Her perfectly curated mix for “Life Is Sw33t” will withstand the test of time.